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Anderson Publishing has two divisions: Book Publishing and Magazine Publishing. The Magazine division has been losing money for the last five years and Anderson is

Anderson Publishing has two divisions: Book Publishing and Magazine Publishing. The Magazine division has been losing money for the last five years and Anderson is considering eliminating that division. Andersons information about the two divisions is as follows:

Book Division Magazine Division Total
Sales Revenue $ 8,160,000 $ 3,452,300 $ 11,612,300
Cost of Goods sold
Variable manufacturing costs 2,360,000 1,176,500 3,536,500
Fixed manufacturing costs 1,113,500 1,292,700 2,406,200
Gross Profit $ 4,686,500 $ 983,100 $ 5,669,600
Operating Expenses
Variable operating expenses 171,000 250,800 421,800
Fixed operating expenses 2,952,000 1,209,100 4,161,100
Net income $ 1,563,500 $ (476,800) $ 1,086,700

Only 20 percent of the fixed manufacturing costs and 60 percent of the fixed operating expenses are directly attributable to each division. The remaining are common or shared between the two divisions.

Required:

  1. Compute the contribution margin and the segment margin of each division and the company as a whole.
  2. What will be the impact on net income if the Magazine Division is eliminated?

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