ANGEL Ltd produces the ANG, a DVD player, which it sells to discount stores throughout Australasia. Although this player is significantly less expensive than similar products sold by ANGELs competitors, the ANG offers only 20 gigabytes of storage capacity, compared with 60 gigabytes offered by Unique, the product of a competitor. Further, the ANG has experienced production problems involving significant rework costs.

Required

1. Identify ANGELs current strategy and explain your answer.
2. ANGELs management would like to improve quality and decrease costs by improving processes and training workers to reduce rework. ANGELs managers believe that the increased quality will increase sales. For each strategic objective, suggest a measure you would recommend in ANGELs balanced scorecard.