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Angela Simpson is considering the purchase of a home entertainment center. The product attributes she plans to consider and the weights assigned to each attribute
Angela Simpson is considering the purchase of a home entertainment center. The product attributes she plans to consider and the weights assigned to each attribute are listed in the table below. Product Attributes Portability Sound projection Warranty 0.3 0.4 0.3 Angela rated the brands as follows. Brand A Brand B Brand C Sound Portability Projection Warranty 6 9 8 9 7 9 5 9 Using the consumer buying matrix, conduct a quantitative product evaluation rating for each brand. What other factors is Tammy likely to consider when making her purchase? (Do not round intermediate calculations. Round your answers to 1 decimal place.) Product Evaluation Rating Brand A Brand B Brand C Angela Simpson is considering the purchase of a home entertainment center. The product attributes she plans to consider and the weights assigned to each attribute are listed in the table below. Product Attributes Portability Sound projection Warranty 0.3 0.4 0.3 Angela rated the brands as follows. Brand A Brand B Brand C Sound Portability Projection Warranty 6 9 8 9 7 9 5 9 Using the consumer buying matrix, conduct a quantitative product evaluation rating for each brand. What other factors is Tammy likely to consider when making her purchase? (Do not round intermediate calculations. Round your answers to 1 decimal place.) Product Evaluation Rating Brand A Brand B Brand C
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