Question
Angie Silva has recently opened The Sandal Shop in Brisbane, Australia, a store that specializes in fashionable sandals. Angie has just received a degree in
Angie Silva has recently opened The Sandal Shop in Brisbane, Australia, a store that specializes in fashionable sandals. Angie has just received a degree in business and she is anxious to apply the principles she has learned to her business. In time, she hopes to open a chain of sandal shops. As a first step, she has prepared the following analysis for her new store: |
Sales price per pair of sandals | $ | 1.80 |
Variable expense per pair of sandals | 0.72 | |
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Contribution margin per pair of sandals | $ | 1.08 |
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Fixed expense per year: | ||
Building rental | $ | 14,000 |
Equipment depreciation | 1,000 | |
Selling | 39,800 | |
Administrative | 10,000 | |
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Total fixed expense | $ | 64,800 |
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Required: |
1. | How many pairs of sandals must be sold each year to break even? What does this represent in total dollar sales? |
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2. | How many pairs of sandals must be sold to earn a $2,160 target profit for the first year? |
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3. | Refer to the original data. Actual operating results for the first year are as follows: |
Sales (67,500 pairs) | $ | 121,500 |
Variable expenses | 48,600 | |
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Contribution margin | 72,900 | |
Fixed expenses | 64,800 | |
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Net operating income | $ | 8,100 |
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a. | What is the stores degree of operating leverage? (Round your answer to 2 decimal places.) |
b. | Angie is confident that with a more intense sales effort and with a more creative advertising program she can increase sales by 10% next year. What would be the expected percentage increase in net operating income? Use the degree of operating leverage concept to compute your answer. Round your percentage answer to 2 decimal places (i.e .1234 should be entered as 12.34). |
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