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Anita, an executive at Glaciers, Inc., wants to introduce a profit - sharing program. She needs to convince other executives that it is a good
Anita, an executive at Glaciers, Inc., wants to introduce a profitsharing program. She needs to convince other executives that it is a good idea for their company. She has considered her audience and gathered information. Next she should
survey her subordinates about the idea.
call a meeting to discuss her plan.
craft her document in clear, convincing prose.
decide how to frame her primary message.
meet with colleagues individually to enlist their support.
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