Announcement of the equation Award nor 40 wobected the best to incre Avon's and News footprint Together the new it would be that get to the world Natura 40 thousand employees, 3200 drength to bring out to more economic and change counts of Avon Lore Lauder sido Nathalombard of After Natura entered premium roses with the purchase of ASD and The Body Shopthe than 200 million consumers THE ROAD AHEAD doar distribution. The complicating factor of the merger plan was that Natura was listed on the Brazilian stock exchange while Avon was listed on the NYSE Both Natura and Avon faced shareholder pressure shoo Avon's shareholders might not want to own something that traded in Brazil, some industry observers said (https://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/Naturas_Acquisition Excerpts.html. Date of accession 27 November 2019) Question 1) What challenges did Avon faced in the beauty market and how did the acquisition create a better proposition for the new company? (6 Marks) Question 2) illustrate the benefits and shortcomings of mergers and acquisitions as a means to achieving strategies. (14 Marks) END OF PAPER Assignment Guidelines Announcement of the equation Award nor 40 wobected the best to incre Avon's and News footprint Together the new it would be that get to the world Natura 40 thousand employees, 3200 drength to bring out to more economic and change counts of Avon Lore Lauder sido Nathalombard of After Natura entered premium roses with the purchase of ASD and The Body Shopthe than 200 million consumers THE ROAD AHEAD doar distribution. The complicating factor of the merger plan was that Natura was listed on the Brazilian stock exchange while Avon was listed on the NYSE Both Natura and Avon faced shareholder pressure shoo Avon's shareholders might not want to own something that traded in Brazil, some industry observers said (https://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/Naturas_Acquisition Excerpts.html. Date of accession 27 November 2019) Question 1) What challenges did Avon faced in the beauty market and how did the acquisition create a better proposition for the new company? (6 Marks) Question 2) illustrate the benefits and shortcomings of mergers and acquisitions as a means to achieving strategies. (14 Marks) END OF PAPER Assignment Guidelines