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Case: Utilization of a Constrained Resource SellaChem, Inc., sells a wide range of industrial equipment that are used in factories. One of the company's products

Case: Utilization of a Constrained Resource
SellaChem, Inc., sells a wide range of industrial equipment that are used in factories.
One of the company's products is Metal Box. Production is constrained by the capacity
of an automated processing machine that is used to process the surface. A total of
3,000 hours of processing time is available monthly on the machine. Because each box
requires 6 hours of processing time, monthly production is limited to 500 boxes. At
present, the processing machine is used exclusively to make the metal boxes. The
accounting department has provided the following financial data concerning the boxes:
Management believes 700 Boxes could be sold each month if the company had
sufficient processing capacity. As an alternative to adding another processing machine,
management has considered buying additional boxes from an outside supplier. Kinda
Industries, Inc., a supplier of quality products, would be able to provide up to 500 metal
boxes per month at a price of $140 per box, which SellaChem would resell to its
customers at its normal selling price after appropriate relabeling. It has been estimated
that variable selling and administrative expenses amount to $2 per metal box whether it
was made or purchased.
Emily Qun, SellaChem's production manager, has suggested that the company could
make better use of the processing machine by manufacturing Aluminum rods, which
would require only 4 hours of processing time per rod and yet sell for far more than the
boxes. Emily believes that SellaChem could sell up to 200 rods per month at a price of
$200 each. The accounting department has provided the following data concerning the
proposed new product:
The aluminum rods could be produced with existing
equipment and personnel.
As indicated earlier, the company has a processing machine that can give only 3,000
hours
of processing time. Therefore, it is a constrained resource. Assume that the cost of
using
the processing machine is fixed with respect to processing time. You want to make
decisions in
such a way to maximize the company's profit.
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