- Annual revenue per average customer =$2,000 per annum - Product costs associated with the average customer's purchases =$500 per year - Customer service expenditure =$100 a year per customer - Annual retention rate (loyalty rate) =80% - Average costs to acquire a new customer =$1,000 Calculate the Customer Lifetime VAlue Question 2 See that the initial assumptions are as follows: - Annual revenue per average customer =$5,000 per annum - Product costs associated with the average customer's purchases =$300 per year - Customer service expenditure =$250 a year per customer - Annual retention rate (loyalty rate) =70% - Average costs to acquire a new customer =$2,700 Calculate Customer Lifetime Value (CLV) Question 3 - Annual revenue per average customer =$2,000 per annum - Product costs associated with the average customer's purchases =$500 per year - Customer service expenditure= $100 a year per customer - Annual retention rate (loyalty rate) =80% - Average costs to acquire a new customer =$1,000 Calculate the customer lifetime in years from the retention rate