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Annual revenue per average customer = $5,000 per annum Product costs associated with the average customers purchases = $300 per year Customer service expenditure= $250
Annual revenue per average customer = $5,000 per annum
Product costs associated with the average customers purchases = $300 per year
Customer service expenditure= $250 a year per customer
Annual retention rate (loyalty rate) = 70%
Average costs to acquire a new customer = $2,700
**Round the Customer Lifetime Value to 2 decimal places**
Calculate Customer Lifetime Value (CLV)
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