Anoryse the Case Bryant builds and sells high quality homes. In 199?, for example. the company completed around 40% homes with an average sales price of 125.DB l}. Bryant positions itself at the quality end of the market, offering indiyid ual homes built in the best locations. Bryant Homes has traditionally built homes to a lower density than its competitors in order to create a more relaxed feel to each development. Bryant is able to sell its homes at premium prices because of the competitive edge it has been able to secure through its products. This com petitiye edge is based on: prime locations, highly individual products, prime specifications. attractiye layouts. A key objective of Bryant Homes. therefore, is to guard its status as a high quality provider of housing. Bryant's target customers fit into the commonly used market research classifications of ABC] i.e. better off consumers with higher incomes. 1When people drive to a Bryant development they frequently remark that it feels better and looks better. And. of course, it is customer perception that determines whether sales are made or not. Bryant is able to add yalue for customers by proyiding plenty of choice. Bryant builds a number of homes of roughly the same size but with totally different layouts on the some development. For example, some homes may have a small utility or no utility area but a much bigger kitchen. Some homes will have a family room attached to the kitchen while others will have a third reception room in another part of the house. The Bryant case study provides a fascinating outline of the key factors that go into pricing decisions in the new homes market. Analyze the case and orewer the following questions. (aJWhat are the factors to be considered to take a pricing decision?[?.5 Marks] (b)What Kind of pricing strategy should be adopted? Justify your answer?{'!.5 Marks]