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Another team member comments, It seems like our older customers really like our hiking poles for many outdoor activities other than just hiki we've

Another team member comments, "It seems like our older customers really like our hiking poles for many outdoor activities other than just hiki we've never really featured various uses of hiking poles in our advertising. What if we partnered with some of our older customers to documen ways they use hiking poles and build these ideas into a social media campaign. What do you think?"
Which approach to associative thinking is most relevant in this situation?
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