ANS THE FOLLOWING IN DETAIL :

Question 1: This question has two equal parts (/25). A. (12.5 pts.) What characteristics must market segments have in order to be useful - and how should each segment behave relative to another? B (12.5pts.). List three different detergent brands/types OR three different hand soaps brand/types. For either the detergent examples or hand soap examples: - Please describe the key product attribute for each brand/type & describe a customer segment that may find each type that is appealing (one segment for each of three brand/types). - How might each customer segment be characterized/profiled/recognized?

Question 2: Product Life Cycle. This question has four equal parts (25 pts total). You are a new brand manager on a major toothpaste brand. This brand has enjoyed years of successful growth and has a strong brand following. Recent analysis indicates that the brand is nearing the end of its product life cycle and something must be done to reinvigorate sales, market share, etc. Your manager suggests that you consider the Ansoff Matrix and has asked you to offer recommendations for each of the Ansoff Matrix options. List, explain, compare and contrast each Ansoff Matrix option. For each option present an idea (relative to the toothpaste example, above) that would fit with that option's criteria.

Question 3: This question has three equal parts. The text discusses "pricing strategies" and "pricing segmentation". Outline the differences between: A. Price Skimming strategy, and B. Price Penetration strategy, and how C. Location may form a basis for Price Segmentation. For each of the above (A, B and C), i.) describe the concept and the situation / environment that may lead a business to choose one option versus the other. Additionally, for each of the above options, ii.) provide one example of how this strategy / segmentation option may be used.

Question 4: This question has three equal parts. If a company decides to globalize and expand into several international marketplaces, is "glocalization" (globalized localization) the answer to the ongoing debate between standardization and localization? For each of the above three concepts, answer the following four questions (in the order of): A. Standardization, B. Localization and C. Glocalization. i) Explain each concept. ii) What are the pros and cons of each. iii) Under what product types and/or market conditions might this strategy prevail? Finally, iv) Please provide a good example of each - and avoid any of the examples utilized in the text - i.e. You CAN NOT USE examples of: Soft Drinks, Athletic Shoes, Smart Phones or Jeans. (Answer in the order of: A. i, ii, iii, iv; B. i, ii, iii, iv; C. i, ii, iii, iv; )