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Anser the questions No matter which nation a person belongs to, people's inherent needs and requirements are essentially the same. Do you agree with this
Anser the questions
- "No matter which nation a person belongs to, people's inherent needs and requirements are essentially the same." Do you agree with this statement? How relevant is this statement in the context of marketing?
- Briefly describe the steps in the segmentation process.
- What are the requirements for deciding on a positioning strategy?
- What must a firm do to sustain rapid market share growth?
- What is the significance of design for a company's products and services? What are the advantages of a good design?
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
