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answer all 3 with detail please and will like it right away thank you experts! 1. For public traded firms, why do we measure the

answer all 3 with detail please and will like it right away thank you experts!
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1. For public traded firms, why do we measure the risk of stock/project using beta rather than standard deviation? 2. How do we measure the beta of a stock? 3. How can market risk premium (R...-R c) be estimated

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