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Asset Traded for Similar Asset A printing press priced at a fair market value of $373,100 is acquired in a transaction that has commercial substance by trading in a similar press and paying cash for the difference between the trade-in allowance and the price of the new press . Assuming that the trade-in allowance is $164,200, what is the amount of cash given? b. Assuming that the book value of the press traded in is $147,800, what is the gain or loss on the exchange? Continuing Company Analysis-Amazon: Fixed asset turnover ratio Amazon.com, Inc. is the world's leading Internet retailer of merchandise and media. Amazon also designs and sells electronic products, such as e-readers. Netflix, Inc. is the world's leading Internet television network. Both companies compete in the digital media and streaming space. However, Netflix is more narrowly focused in the digital streaming business than is Amazon. Sales and average book value of fixed assets information (in millions) are provided for Amazon and Netflix for a recent year as follows Amazon Netflix Sales $88,988 $5,505 Average book value of fixed assets 13,958 142 a. Compute the fixed asset turnover ratio for each company. (Round to one decimal place.) Amazon Netflix b. Which company is more efficient in generating sales from fixed assets? c. How would you explain the difference in the fixed assets turnover of both the companies