ANSWER ALL I WILL UPVOTE

4.) which of the following is NOT a step in developing the media plan?

establish media objectives

evaluation follow up

develop positioning strategies

analyze the market

22.) all of the following are advantages of direct marketing EXCEPT:

low cost

ability to personalize

selective reach

32.) which of the following elements of the integraged marketing communications program is primarily designed to accelerate sales?

sales promotion

advertising

direct mail

internet/ interactive