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Answer all of the following questions. 1 In the reading for week 4 (Article #2) B2B Ecommerce: How the Best in B2B Sales Succeed Online,
Answer all of the following questions. 1 In the reading for week 4 (Article #2) "B2B Ecommerce: How the Best in B2B Sales Succeed Online", Neil Patel (one of the interviewees in section 2 titled 'Head off the B2B Deal Breakers Before it's Too Late') talks about the importance of the IT department in creating a successful B2B company. 1a) In Mr. Patel's opinion, why does the IT department cause B2B deals to fall apart? 1b) In the reading for week 4 (Article #4) "Six Reasons Why Business-to-Business e-commerce Simplifies Your Supply Chain" identify and describe six ways the IT department contributes to the success of a B2B strategy as described by lan O'Brien in that article? 2 In the reading for week 4 (Article #3) "Five Steps to Excellence in B2B eCommerce" Forrester discusses the increased interest in the use of a single-stack approach to e-commerce. Using the parameters contained in this article: 2a) Discuss what a single-stack approach is and how it compares to companies that use traditional front end e-commerce systems combined with their stand-alone backend systems. 2b) In your own words and using real world examples describe each of the five key steps for e-commerce excellence as it relates to a single-stack approach. 3 UPS is the word's largest transportation company (Gara, 2017, para. 2), based on the readings this week, and information found at https://www.ups.com/us/en/supplychain/Home.page?: 3a) Describe the supply chain services (transportation, distribution other solutions) that UPS offers. How does UPS utilize B2B to sell such supply chain services? 3b) How does the IT department within UPS contribute to the success of UPS's B2B e-commerce strategy? How much money does UPS spend annually on IT? From their website describe a minimum of 4 UPS Technology & Innovations that are B2B (IT based solutions) that UPS offers?
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