Question
*Answer all question with Explanation based on the scenario given Scenario Consumer personality is usually described in terms of traits. Marketing decision on this requires
*Answer all question with Explanation based on the scenario given
Scenario
Consumer personality is usually described in terms of traits. Marketing decision on this requires an understanding of consumer behavior and careful strategic thinking.
QUESTION:
- Explain in details FIVE (5) factors of consumer's personality affect the way they choose and purchase the product.
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Managing Controlling and Improving Quality
Authors: Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund
1st edition
471697915, 978-0471697916
