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*Answer all question with Explanation based on the scenario given Scenario Consumer personality is usually described in terms of traits. Marketing decision on this requires

*Answer all question with Explanation based on the scenario given

Scenario

Consumer personality is usually described in terms of traits. Marketing decision on this requires an understanding of consumer behavior and careful strategic thinking.

QUESTION:

Interpret FIVE (5) factors of consumer's personality affect the way they choose and purchase the product.

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