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NIKE, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$37.4 billion in its fiscal year 2020. Nike wants to help its customer add soul to their soles and express their individuality by customizing their own shoes.

Nike is one company that revolves around motivation. The company has a compilation of motivational slogans to get people going. Although the brand is big on positivity, Nike motivates employees as well. Like most companies, Nike inspires and influences employees to take challenges. They believe each employee holds great potential. The corporation trains leaders and enables them to make knowledgeable decisions. Nikes motivational approach is a huge part of why the company is so successful. Employees are encouraged to meet goals. One effective motivational technique Nike uses is group exercise. Sustainability is also an effective approach to keep the company operating. Its proven that benefits and rewards influence people to perform better. Positive working conditions, policies, job security and status have a big influence. Nike offers employees product discounts, paid vacations, retirement plans and insurance. This makes working for the company more attractive. Managers are taught to extend their employees talent, and these motivational approaches definitely do the job. The learning environment is a great influence for significant company growth and change.

Source: Nike.com

Regardless of the size of organization, management plays an important role for achieving the goals and objectives of the organization. These goals and objectives can only be achieved if all the division of the organization function together effectively and efficiently. In the absence of proper management, different sections go on to attain individual targets and common goal may not be achieved which would further lead to delays, losses and low-quality output.

Business success depends on how good your negotiation skills are. Negotiation skills can contribute significantly toward the performance of an organisation. It helps you to build a better relationship in delivering fast and quality solutions that may satisfy all parties. Further, it will avoid future problems and conflicts.

1. Based on your understanding on management.

a. Define what is management? (2 marks)

b. List THREE (3) levels of management. (3 marks)

c. Explain THREE (3) levels of management (15 marks)

2. Plan how Nike's Web site help the company strengthen its relationships with its stakeholders and how the elements of the Web site reflect Nike's target market? Give examples to support your answer. (20 marks)

3. Discuss any FIVE (5) Herzbergs motivating factors that could be applied to Nike company. Give examples to support your answer. (20 marks)

4. Based on your understanding in human resource planning.

a. List FIVE (5) steps in human resource planning.

b. Explain FIVE (5) steps in human resource planning in an organisation.

(15 marks)

5. Explain what the FIVE (5) steps of negotiation process. Justify with your examples.

(20 marks)

[Total: 100 Marks]

END OF QUESTION PAPER

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