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answer all Table 1: Crosstabulation Table (Gender*Preferred Learning Medium Crosstabulation) Gender * Preferred Learning Medium Crosstabulation Preferred Learning Medium Books Online Total Gender Male Count

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Table 1: Crosstabulation Table (Gender*Preferred Learning Medium Crosstabulation) Gender * Preferred Learning Medium Crosstabulation Preferred Learning Medium Books Online Total Gender Male Count 16 24 40 % within Gender 40.0% 60.0% 100.0% % within Preferred 55.2% 47.1% 50.0% Learning Medium % of Total 20.0% 30.0% 50.0% Female Count 13 27 40 % within Gender 32.5% 67.5% 100.0% % within Preferred 44.8% 52.9% 50.0% Learning Medium % of Total 16.3% 33.8% 50.0% Total Count 29 51 80 % within Ge The Chi-Square Test For Independence Output 63.8% 100.0% % within Preferred 100.0% 100.0% 100.0% Learning Medium % of Total 36.3% 63.8% 100.0%Table 2: The Chi -Square tests table: Chi-Square Tests Asymp. Sig. Exact Sig. (2- Exact Sig. (1- Value df (2-sided) sided) sided) Pearson Chi-Square 487 485 Continuity Correctionb 216 642 Likelihood Ratio .487 485 Fisher's Exact Test 642 .321 Linear-by-Linear 481 488 Association N of Valid Cases 80 a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 14.50. b. Computed only for a 2x2 table The Chi-Square Test For Independence Output i) From table 1, what do you understand about Preference for Learning Medium for males and females? Interpret your findings. (2 marks)ii) From table 2, identify the p value. Is there a significant association between Gender and Preferred Learning Medium? ((1: 0.05). Discuss the managerial recommendations on the basis of the above findings. (8 marks)

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