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ANSWER ALL THE FOLLOWING OUESTIONS: Question 1 (25 marks) The balance of payment and the foreign direct investment (FDI) have important roles in economic development
ANSWER ALL THE FOLLOWING OUESTIONS: Question 1 (25 marks) The balance of payment and the foreign direct investment (FDI) have important roles in economic development and financial flows in a globalized world. A. Explain the main parts of balance of payment. Support your answer with relevant examples. (15 marks) the current the cotital the finaisal B. Discuss the concept of Foreign Direct Investment. Support your answer with an example (10 marks) Question 2 (25 marks) M\&N sells sports shoes in country X. Due to competitive forces, M\&N decided to expand and sell its products in country Y. 'Globalization has changed how we do business. It offers many opportunities, but it also offers a number of risks. We must take into account the macro environment of country Y, said the marketing director. A. What are possible risks for M\&N's global expansion? ( 9 marks) B. What does the marketing directory mean by 'micro environment factors? discuss any THREE factors. (16 marks) acsess the market Question 3 (25 marks) profit Based on what you have learned about brands in B207B: A. Compare and contrast brand identity and brand image. (10 marks) B. Brands play a number of roles for organizations and consumers. Discuss at least THREE advantages of brands for organizations and THREE advantages of brands for consumers. (15 marks) Question 4 (25 marks) BRZ sells fashion clothing items in many countries around the world. It imports most of its inventory from low wage countries. 'Globalization has changed how we do business. It offers many opportunities, but we should also to be aware of the ethical challenges out there," said the Operations director. BRZ tries to act in an ethical way with all its stakeholders. Discuss any THREE
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