Question
Answer ALL the following questions about Starbucks Corporation: use the 10K / Annual Report below to assist with those questions that are applicable (10K report)
Answer ALL the following questions about Starbucks Corporation: use the 10K / Annual Report below to assist with those questions that are applicable
(10K report) http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-reportsAnnual
Required:
E) Where is the company located?
F) What other people/companies are closely associated with this company?
G) Look at the annual report:
i. What image does it intend to convey?
ii. What are the segments and functional contents of the report?
H) If the annual report is the 10-k report, explain why you think the company uses the 10-k instead of an annual report. Compare to at least one other competitor's annual report. Do they also use the 10-k?
I) Obtain outside information about the company and its industry; what are the key economic factors about the industry?
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