Answer all the questions based on IKEA`s annual report 2017.

1. Does Report contain the company`s mission statement? How would you characterize the company`s approach to communicating its mission statement objectives

2. Does the report contain information about company leaders? If, so what information is provided?

3. Is information about the company’s accomplishments and setbacks/challenges provided?

4. Briefly examine the company’s financials. What are your conclusions based on your initial assessment?

5. Examine the company’s products and customers. What is valuable/exciting about how this company approaches this aspect of the report?

6. Evaluate the overall effectiveness and strengths/weaknesses of communication strategies in both of your chosen reports.