Answer all the questions

QUESTION 14 1. A group of Red Cross nurses comes to campus. They give away lapel pins in exchange for names, email addresses and consent to be contacted. A week later, faculty and employees get emails requesting a donation for this charity. These nurses are relying on the _ principle to get faculty and staff to donate. authority conformity guilt consistency fear QUESTION 15 Secondary research potentially useful for advertising agencies inclu VALS classification Nielsen's TV ratings Census data a continuously updated database of emerging cool stuff All of the above 2.5 points QUESTION 16 1. is an example of an observational technique applied in experimental or laboratory settings to evaluate advertisements. eye-tracking