Answer both questions please

QUESTION 4 Consumer concerns about climate change and diminishing natural resources such as water and forests are for companies such as Coca Cola and IKEA. strengths O weaknesses O opportunities O threats O market developments QUESTION 2 Marketing's second task is using a combination of understanding customer needs / the salesforce designing the 4Ps / changing the environmental factors satisfying consumer needs / the 4Ps O building relationships with customers/ forming strategic partnerships with suppliers discovering consumer needs / the 4Ps