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answer by reading the article (1000 w ords) Compare how the brand stories of Brewdog and Caterpillar differ from each other in terms of their

answer by reading the article (1000 w ords)

Compare how the brand stories of Brewdog and Caterpillar differ from each other in terms of their narrative plots. Critically examine the mythological themes, archetypical characters and other storytelling devices that their brand managers have drawn on to tell those brand stories.

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