Answer case 2.2 step by step plz

Provide a detailed action plan that attacks the problem. Be specific and provide examples that relate to HGC. Film Prioritization The purpose of this case is to give you experience in using a project priority system that ranks proposed projects by their contribution to the organization's objectives and strategic plan. COMPANY PROFILE The company is the film division for a large entertainment conglomerate. The main office is located in Anaheim, California. In addition to the feature film division, the conglomerate includes theme parks, home videos, a television channel, interactive games, and theatrical productions. The company has been enjoying steady growth over the past 10 years. Last year total revenues increased by 12 percent to $21.2 billion. The company is engaged in negotiations to expand its theme park empire to mainland China and Poland. The film division generated $274 million in revenues, which was an increase of 7 percent over the past year. Profit margin was down 3 percent to 16 percent because of the poor response to three of the five major film releases for the year. COMPANY MISSION The mission for the firm is as follows: Our overriding objective is to create shareholder value by continuing to be the world's premier entertainment company from a creative, strategic, and financial standpoint. The film division supports this mission by producing four to six high-quality, family entertainment films for mass distribution each year. In recent years the CEO of the company has advocated that the firm take a leadership position in championing environmental concerns. COMPANY "MUST" OBJECTIVES Every project must meet the must objectives as determined by executive management. It is important that selected film projects not violate such objectives of high strategic priority. There are three must objectives: 1. All projects meet current legal, safety, and environmental standards. 2. All film projects should receive a PG or lower advisory rating. 3. All projects should not have an adverse effect on current or planned operations within the larger company. COMPANY "WANT" OBJECTIVES Want objectives are assigned weights for their relative importance. Top management is responsible for formulating, ranking, and weighting objectives to ensure that projects support the company's strategy and mission. The following is a list of the company's want objectives: 1. Be nominated for and win an Academy Award for Best Animated Feature or Best Picture of the Year. 2. Generate additional merchandise revenue (action figures, dolls, interactive games, music CDs). 3. Raise public consciousness about environmental issues and concerns. 4. Generate profit in excess of 18 percent. 5. Advance the state of the art in film animation and preserve the firm's reputation. 6. Provide the basis for the development of a new ride at a company-owned theme park. ASSIGNMENT You are a member of the priority team in charge of evaluating and selecting film proposals. Use the provided evaluation form to formally evaluate and rank each proposal, Be prepared to report your rankings and justify your decisions. Assume that all of the projects have passed the estimated hurdle rate of 14 percent ROI. In addition to the brief film synopsis, the proposals include the following financial projections of theater and video sales: 80 percent chance of ROI, 50 percent chance of ROI, and 20 percent chance of ROI. For example, for proposal #1 (Dalai Lama) there is an 80 percent chance that it will earn at least 8 percent return on investment (ROI), a 50/50 chance the ROI will be 18 percent, and a 20 percent chance that the ROI will be 24 percent. FILM PROPOSALS PROJECT PROPOSAL 1: MY LIFE WITH DALAI LAMA This project is an animated, biographical account of the Dalai Lama's childhood in Tibet based on the popular children's book Tales from Nepal. The Lama's life is told through the eyes of "Guoda," a field snake, and other local animals who befriend the Dalai Lama and help him understand the principles of Buddhism. PROJECT PROPOSAL 2: HEIDI The project is a remake of the classic children's story with music written by awardwinning composers Syskle and Obert. The big-budget film will feature top-name stars and breathtaking scenery of the Swiss Alps. PROJECT PROPOSAL 3: THE YEAR OF THE ECHO This project is a low-budget documentary that celebrates the career of one of the most influential bands in rock-and-roll history. The film will be directed by new-wave director Elliot Canerzy and will combine concert footage and behind-the-scenes interviews spanning the 25-year history of the rock band the Echos. In addition to great music, the film will focus on the death of one of the founding members from a heroin overdose and reveal the underworld of sex, lies, and drugs in the music industry. PROJECT PROPOSAL 4: ESCAPE FROM RIO :APHINI This project is an animated feature set in the A.Aemn rainffrass. The story centers around Pablo, a young jaguar that attempts to crivince wertser jungle animals that they must unite and escape the devastation of local clear matring PROJECT PROPOSAL 5: NADIA! This project is the story of Nadia Comaneci, the famous Romanian gymnast who won three gold medals at the 1976 Summer Olympic Games, The low-budget film will document her life as a small child in Romania and how she was chosen by Romanian authorities to join their elite, state-run athletic program. The film will highlight how Nadia maintained her independent spirit and love for gymnastics despite a harsh, regimented training program. PROJECT PROPOSAL 6: KEIKOONE WHALE OF A STORY The story of Keiko, a famous killer whale, will be told by an imaginary offspring, Seiko, who in the distant future is telling her children about their famous grandfather. The big-budget film will integrate actual footage of the whale within a realistic how Keiko responded to his trate-of-the-art computer imagery. The story will reveal himent by humans. PROJECT PROPOSAL 7: GRAND ISLAND This project is the true story of a group of junior-high biology students who discover that a fertilizer plant is dumping toxic wastes into a nearby river. The moderate-budget film depicts how students organize a grassroots campaign to fight local bureaucracy and ultimately force the fertilizer plant to restore the local ecosystem. Fund Raising Project Selection The purpose of this "case exercise" is to provide you with experience in using a project selection process that ranks proposed projects by their contribution to an organization's mission and strategy. FUND RAISING PROJECT Assume you are a member of a class on project management. Each student will join a team of five to seven students who will be responsible for creating, planning, and executing a fund raising project for a designated charity. The fund raising project has two goals: (1) raise money for a worthy cause and (2) provide an opportunity for all team members to practice project management skills and techniques. In addition to completing the project a number of deliverables are required to complete this assignment. These deliverables include a. Project proposal b. Implementation plan c. Risk management plan d. Status report e. Project reflections presentation f. Project retrospective/audit Approved projects will receive $250 seed money to be reimbursed upon completion of the project. "MUST" OBJECTIVES Every project must meet the "must" objectives as determined by the instructor. There are four must objectives: 1. All projects must be safe, be legal, and comply with university policies. 21l nroiects must be capable of earning at least $500. Provide a detailed action plan that attacks the problem. Be specific and provide examples that relate to HGC. Film Prioritization The purpose of this case is to give you experience in using a project priority system that ranks proposed projects by their contribution to the organization's objectives and strategic plan. COMPANY PROFILE The company is the film division for a large entertainment conglomerate. The main office is located in Anaheim, California. In addition to the feature film division, the conglomerate includes theme parks, home videos, a television channel, interactive games, and theatrical productions. The company has been enjoying steady growth over the past 10 years. Last year total revenues increased by 12 percent to $21.2 billion. The company is engaged in negotiations to expand its theme park empire to mainland China and Poland. The film division generated $274 million in revenues, which was an increase of 7 percent over the past year. Profit margin was down 3 percent to 16 percent because of the poor response to three of the five major film releases for the year. COMPANY MISSION The mission for the firm is as follows: Our overriding objective is to create shareholder value by continuing to be the world's premier entertainment company from a creative, strategic, and financial standpoint. The film division supports this mission by producing four to six high-quality, family entertainment films for mass distribution each year. In recent years the CEO of the company has advocated that the firm take a leadership position in championing environmental concerns. COMPANY "MUST" OBJECTIVES Every project must meet the must objectives as determined by executive management. It is important that selected film projects not violate such objectives of high strategic priority. There are three must objectives: 1. All projects meet current legal, safety, and environmental standards. 2. All film projects should receive a PG or lower advisory rating. 3. All projects should not have an adverse effect on current or planned operations within the larger company. COMPANY "WANT" OBJECTIVES Want objectives are assigned weights for their relative importance. Top management is responsible for formulating, ranking, and weighting objectives to ensure that projects support the company's strategy and mission. The following is a list of the company's want objectives: 1. Be nominated for and win an Academy Award for Best Animated Feature or Best Picture of the Year. 2. Generate additional merchandise revenue (action figures, dolls, interactive games, music CDs). 3. Raise public consciousness about environmental issues and concerns. 4. Generate profit in excess of 18 percent. 5. Advance the state of the art in film animation and preserve the firm's reputation. 6. Provide the basis for the development of a new ride at a company-owned theme park. ASSIGNMENT You are a member of the priority team in charge of evaluating and selecting film proposals. Use the provided evaluation form to formally evaluate and rank each proposal, Be prepared to report your rankings and justify your decisions. Assume that all of the projects have passed the estimated hurdle rate of 14 percent ROI. In addition to the brief film synopsis, the proposals include the following financial projections of theater and video sales: 80 percent chance of ROI, 50 percent chance of ROI, and 20 percent chance of ROI. For example, for proposal #1 (Dalai Lama) there is an 80 percent chance that it will earn at least 8 percent return on investment (ROI), a 50/50 chance the ROI will be 18 percent, and a 20 percent chance that the ROI will be 24 percent. FILM PROPOSALS PROJECT PROPOSAL 1: MY LIFE WITH DALAI LAMA This project is an animated, biographical account of the Dalai Lama's childhood in Tibet based on the popular children's book Tales from Nepal. The Lama's life is told through the eyes of "Guoda," a field snake, and other local animals who befriend the Dalai Lama and help him understand the principles of Buddhism. PROJECT PROPOSAL 2: HEIDI The project is a remake of the classic children's story with music written by awardwinning composers Syskle and Obert. The big-budget film will feature top-name stars and breathtaking scenery of the Swiss Alps. PROJECT PROPOSAL 3: THE YEAR OF THE ECHO This project is a low-budget documentary that celebrates the career of one of the most influential bands in rock-and-roll history. The film will be directed by new-wave director Elliot Canerzy and will combine concert footage and behind-the-scenes interviews spanning the 25-year history of the rock band the Echos. In addition to great music, the film will focus on the death of one of the founding members from a heroin overdose and reveal the underworld of sex, lies, and drugs in the music industry. PROJECT PROPOSAL 4: ESCAPE FROM RIO :APHINI This project is an animated feature set in the A.Aemn rainffrass. The story centers around Pablo, a young jaguar that attempts to crivince wertser jungle animals that they must unite and escape the devastation of local clear matring PROJECT PROPOSAL 5: NADIA! This project is the story of Nadia Comaneci, the famous Romanian gymnast who won three gold medals at the 1976 Summer Olympic Games, The low-budget film will document her life as a small child in Romania and how she was chosen by Romanian authorities to join their elite, state-run athletic program. The film will highlight how Nadia maintained her independent spirit and love for gymnastics despite a harsh, regimented training program. PROJECT PROPOSAL 6: KEIKOONE WHALE OF A STORY The story of Keiko, a famous killer whale, will be told by an imaginary offspring, Seiko, who in the distant future is telling her children about their famous grandfather. The big-budget film will integrate actual footage of the whale within a realistic how Keiko responded to his trate-of-the-art computer imagery. The story will reveal himent by humans. PROJECT PROPOSAL 7: GRAND ISLAND This project is the true story of a group of junior-high biology students who discover that a fertilizer plant is dumping toxic wastes into a nearby river. The moderate-budget film depicts how students organize a grassroots campaign to fight local bureaucracy and ultimately force the fertilizer plant to restore the local ecosystem. Fund Raising Project Selection The purpose of this "case exercise" is to provide you with experience in using a project selection process that ranks proposed projects by their contribution to an organization's mission and strategy. FUND RAISING PROJECT Assume you are a member of a class on project management. Each student will join a team of five to seven students who will be responsible for creating, planning, and executing a fund raising project for a designated charity. The fund raising project has two goals: (1) raise money for a worthy cause and (2) provide an opportunity for all team members to practice project management skills and techniques. In addition to completing the project a number of deliverables are required to complete this assignment. These deliverables include a. Project proposal b. Implementation plan c. Risk management plan d. Status report e. Project reflections presentation f. Project retrospective/audit Approved projects will receive $250 seed money to be reimbursed upon completion of the project. "MUST" OBJECTIVES Every project must meet the "must" objectives as determined by the instructor. There are four must objectives: 1. All projects must be safe, be legal, and comply with university policies. 21l nroiects must be capable of earning at least $500