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Quiz Exam 1 X + Vcourses/1425249/quizzes/3507328/take Error Question 16 2.5 pts Which of the following statements is a valid argument for why the marketing concept is preferable over a shareholder orientation? O c. The marketing concept requires a firm to make a profit. O d. All cash flows come from customers. O b. Incentives designed for CEOs to achieve a shareholder orientation encourages long term thinking. a. Returns to shareholders can be maximized to the detriment of an organization.Quiz Exam 1 X + /courses/1425249/quizzes/3507328/take Error Question 17 2.5 pts Which statement is MOST accurate about a for-profit and a non-profit organization? In theory, the marketing concept applies to non-profits and business firms but in reality non- profits are limited in what they can do by structural issues. Profit and nonprofit organizations have similar marketing budgets. O Nonprofit organizations are publicly owned and business firms are privately owned. O Nonprofit organizations are concerned with social issues and business firms are not. In reality, the marketing for non-profits and business firms is exactly the same.X + om/courses/1425249/quizzes/3507328/take O In reality, the marketing for non-profits and business firms is exactly the same. D Question 18 2.5 pts Which of the following is INCORRECT about cause-related marketing programs? O Consumers have favorable attitudes towards cause-related marketing programs. They tie into customer spending. They represent less than 1% of advertising spending. They always help the company more than the cause.Quiz Exam 1 X + O m/courses/1425249/quizzes/3507328/take LiTor QUESLIUII 17 The pursuit of market share can be considered what kind of orientation? Market Social O Selling Shareholder O ProductX Quit Exam 1 + structure.com/courses/1425249/quizzes/3507328/take Question 20 2.5 pts What must happen for target marketing to be worthwhile? O The number of competitors serving the target market must be in the correct ratio to the size of the target market. The market must react similarly to all changes in the marketing mix. The customer equity of the market must be greater than that of other potential target markets. The market must be served with the same product. The incremental benefit obtained from customers responding to the marketing mix must be greater than the incremental cost from targeting