Answer discussion questions
Concluding Case INNOVATING AT WORLDWIDE GAMES Worldwide Games develops and markets gaming software and devices. Game enthusiasts are always on the lookout for game-playing experiences that are more intense and lifelike, so Worldwide is constantly looking to innovate. The company has developed several advances in screen resolution, pro- cessor speed, new kinds of controllers, creative story lines. and more. Its console division focuses on hardware technol- ogy, and its online division foCuses on powerful new gam- ing software, often involving elaborate story lines played by Subscribers around the world. Continuous innovation in both divisions keeps Worldwide on par with its major competitors. In recent years, two related areas of technology have fueled the growth of Worldwide and its competitOrs: social networking andthe ability ofbroadband Internetconnections to deliver fast audio and video streams for playing elaborate games online. 56 will likely further accelerate this growth. Worldwide's console division has adopted technology by inviting purchasers of its latest console to join its Players Network. Those who join the Players Network can use their console to play online with other members anywhere in the network. In addition, Worldwide's online division continues to push the limits of online gaming. Because a necessary component of any Worldwide game is for players to register and pay a fee or join the Play- ers Network, Worldwide collects not only money from cus- tomers but also information aboutthem. That system came under real risk when hackers recently broke into first the Players Network database and then the registration records of Worldwide Online's subscribers. As soon as the company detected an intrusion into the Players Network. it shut down the network. When the com- pany's seCUrity employees realized they c0uldn't imme- diately prevent intrusions within a day or two, Worldwide announced that hackers had obtained the names and Managing Technology and Innovation ('Imptcr I? 525 possibly the credit card numbers of its tens of millions of network members. Until the problem was fixed. they would be able to play games from disks loaded into their consoles but would not be able to use the network. Fixing the problem. which took about a month. included adding firewalls and encryption to the existing security mea- sures. Afterward the company reopened the network, apole ogized to consumers, and offered a month of free access to paid services. Returning customers had to download upgraded security software before they could resume play. The entire incident cost the company hundreds of millions of dollars for the investigation, upgrades, and lost sales. As operations returned to normal, Worldwide announced that it had hired a chief information security officer. This manager reports to the company's chief information officer, who reports to the chief transformation officer, who reports to the chief executive officer. DISCUSSION QUESTIONS 1. Is Worldwide Games a technology leader or a technol- ogy follower? What are the risks and benefits of staking out this position? 2. What opportunities might Worldwide be missing by not hav- ing its chief information ofcer report directly to the CEO? 3. What makes innovation important for Worldwide? Fol- lowing the hacking incident, how might bureaucracy be expected to interfere with innovation? How should Worldwide engage in bureaucracy busting without compromising security
