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Answer each of the following questions 1. Think about some of your friends and what you have discovered by visiting their homes. Do they buy
Answer each of the following questions
1. Think about some of your friends and what you have discovered by visiting their homes. Do they buy different things than you do? If so, why? How might a company distinguish you from them in terms of its targeting?
2. Is it always harder to find new customers than it is to retain old ones? Or does it depend on the business you're in?
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