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The Airlines Industry in India is quite established with 454 airports and airstrips while 16 among them are international. Jet Airways was one of the airlines that has been founded in 1993 by its ex-Chairman Mr. Iqbal Khan. While the Head Quarters are in Mumbai, the company was considered the country's second largest international airline as well as it being the largest domestic airlines operating 400 daily flights to 68 destination worldwide. Added to that, JetLite had later been integrated into Jet Airways and marketed between a low-cost carrier and a full service airline. The company had always been keen to update its potential and actual customers with its flights schedules, availability and ticket fares through its online website, call service and various ads. Jet Airways provided detailed orientation regarding the choices of class, routes to a destination and special menus for fliers. Moreover, booking took place through the phone, fax, internet, agents or directly at the tickets office. Besides, medical needs were highlighted by the flight crew and taken into serious consideration and charges splits were also possible. One of the most important objectives of the company was to retain its positioning statement that assured warmth and generosity from ticket booking to post flight help. Not to mention the fact that its passengers were tranquilized regarding the welfare of their owned luggage. Furthermore, there were three classes among some of the International flights; economic, business and VIP. The higher the class, the more details are served through customization, regarding the seats comfortability, food and entertainment. Finally, it is worth mentioning that there were special payment privileges for frequent fliers. Jet Airways is now facing financial crisis and suspension of services due to increasing losses and lack of aircrafts. Q1) List the Enhancing Supplementary Services provided by Jet Airways and justify your answer with evidence from the text. Q2) Explain any spectrums of branding if applicable. Q3) Have any of the billing processes conducted by Jet Airways been mentioned in the text? If yes, write it down. Q4) Which one of the Success Factors in New Service Development did Jet Airways miss out? And why