Topic: Canada Goose expands their market in China from "MARKETING" division

1.Develop/discuss the targeting strategy for the company:

- What is the targeting strategy that is appropriate for the company? or what is the current targeting strategy adopted by the company?

- How the company can (or is) implement(ing) it?

- What are its advantages to the company?

2.Illustrate which positioning method(s) the company is using.

Value - e.g. relationship of price to quality

Product Attributes - e.g. innovation, quality, performance, and reliability

Benefits and Symbolism - e.g. Nike swoosh, Ralph Lauren polo player

Competition - e.g. head-to-head, differentiation

Market Leadership - e.g. leadership position within an industry

3.Assess the company's targeting strategy and positioning method(s).

- Are the company's current strategies allow it to be competitive in the market? You may illustrate that by discussing the strategies of main competitors.

- Do you agree with the company's current strategies? Why?

- Do you recommend changes? Why?