Question
ANSWER IN DETAIL 1.How functional values differ from emotional value? Discuss the roles of advertising and also explain the major types of advertising. 2.What are
ANSWER IN DETAIL
1.How functional values differ from emotional value?
Discuss the roles of advertising and also explain the major types of advertising.
2.What are the advertising media choices you would choose for and factors affecting choice of media.
Coffee
Luxury
cosmetics
toothpaste
3.Imagine you work for the Marketing Department of Unilever. Choose any
ONE product from the list below. You need to design a BRAND name and
image for a new product in the category you choose. Discuss the reasons for
choosing the BRAND name and image
Shampoo
Body Spray
After Shave
Hair Gel
4.Why brands are important to both consumers and firms by connecting it with thE
identity and its attributes.
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