ANSWER IN DETAIL

1.How functional values differ from emotional value?

Discuss the roles of advertising and also explain the major types of advertising.

2.What are the advertising media choices you would choose for and factors affecting choice of media.

Coffee

Luxury

cosmetics

toothpaste

3.Imagine you work for the Marketing Department of Unilever. Choose any

ONE product from the list below. You need to design a BRAND name and

image for a new product in the category you choose. Discuss the reasons for

choosing the BRAND name and image

Shampoo

Body Spray

After Shave

Hair Gel

4.Why brands are important to both consumers and firms by connecting it with thE

identity and its attributes.