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Answer in detail Damion Sporting Goods ( DSG ) is a local wholesaler of sporting goods. Their customers are small Mom & Pop stores. DSG

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Damion Sporting Goods (DSG) is a local wholesaler of sporting goods. Their customers are small
"Mom & Pop" stores. DSG has expected Sales of about $1,000 per year forever. Cost Of Goods Sold
(COGS) is typically about $0.80 per dollar of Sales. Selling, General, and Administrative Expenses
(SG&A) is about $.20 per dollar of Sales. The $0.20 per dollar figure for SG&A includes Depreciation
Expense. DSG has a 'normal' Inventory balance of around 30 day's worth of Sales or around $82.
DSG's customers typically take about 60 days to pay for shipments, for a normal A/R balance of about
$164. DSG has Fixed Assets that could be sold for about $50. The book value of DSG's Fixed Assets is
$80. DSG has Depreciation Expense of about $10 per year and Capital Expenditures (CAPEX) of $10.
Sales are not expected to grow and SSG expects no investments in either Inventory or Accounts
Receivable. The discount rate for companies with similar risk to DSG is 12%. Reese, CEO of DSG, owns
100% of the equity in DSG. DSG has no debt.
Answer the following questions:
a. What is DSG's expected annual Earnings Before Interest and Taxes (EBIT)?
b. What is DSG's expected annual Free Cash Flow (FCF)?
c. What is DSG's working capital?
d. What are DSG's future expected FCFs worth to the capital market? e. What is DSG's Value Add?
f. What is the value of Reese's equity in DSG?
g. Suppose that DSG is suddenly forced by competition to hold more inventory. What will be the
immediate impact on DSG's FCF? What will be the impact on DSG's Value Add? Explain briefly.
h. Suppose that DSG's COGS rises as a fraction of Sales. What is the immediate impact on DSG's FCF?
What is the impact on Value Add? Explain briefly.
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