Answer in headings, body paragraphs and conclusions and references. Around 2000 words total

LEARNING OUTCOMES BEING ASSESSED 1. Analyse how the key elements of the marketing mix contribute to an organisation's marketing strategy; 2. Compare alternative theories of consumer behaviour and contrast how they Influence marketing activities: 3. Determine the practical implications of core marketing theory including marketing empirical generalisations, the Double Jeopardy and Duplication of Purchase laws; 4. Investigate marketing problems in business situations using marketing research and marketing metrics, and effectively report results to a broader audience; 5. Formulate basic marketing strategies that can be implemented to address marketing problems SUBMISSION INSTRUCTIONS