Answer in regard to Hilton hotels. Please use your own wrds and most importantly please please include any source used.

Part 1: Current Status

What are the global implications for the product or service you are marketing? What are the global implications of your marketing strategy and recommendations?

You should consider whether there are any global factors related to the marketing environment in which you operate, you're targeting and segmentation strategy, and any aspect of the marketing mix: product, price, place (distribution), promotion.