Answer indetail

As the Chief Marketing Officer (CMO) for a $54 million company specifying on physical exercise equipment (from rubber bands to multi-purpose exercise machines). You need to lead the development of marketing plan for the company for an upcoming introduction of its products (or any modifications of the products) within the elderly population market.

1. What are the key success factors for the marketing plan process for the company?

2. Briefly describe the key elements of an appropriate marketing plan.