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Answer Lora's initial post. Should your answer be supported by a marketing magazine and biblical principles/verses? Loral However, Kia emerged with a new logo to
Answer Lora's initial post. Should your answer be supported by a marketing magazine and biblical principles/verses?
Loral However, Kia emerged with a new logo to offer a line of luxury and hybrid electric vehicles to appeal to consumers with varying needs. Differentiating Customers Demographic data could differentiate consumers by income or education and if they have a higher income Consumers are influenced to make purchases based on internal values, such as self-concept, as well as may be inclined to purchase a luxury or hybrid vehicle in the higher price range. Another option is to external values, such as brand recognition. Understanding the linkage between internal and external differentiate customers by sensitivity to environmental issues and market the hybrid/electric vehicles to consumer influences to purchase needs creates organizational value. For instance, some advertisers utilize those consumers interested in sustainability. a priming technique which provides subtle cues to alter a consumer's response and change their Airlines judgement (Huttl-Maack & Gatter, 2017). Subsequently, realizing what sets consumers needs apart creates differentiation, and how the organization can meet those needs on a relational level creates value, Southwest Airlines created a fare discount program titled "Wanna Get Away" for consumers who and how to elicit a response creates a relationship. value flexibility and want to take a quick trip without extensive planning, and the ability to change the plan right before the event. Moreover, customers utilizing the "Wanna Get Away" program can be Customer Value Differentiation versus Customer Needs Differentiation categorized by behavior, such as impulsive consumers who want the flexibility to change options at the Often, consumption is the culmination of utility and consumer values. Customers may spend money on last minute, or a demographic of younger consumers who may not have much vacation time from work but want to experience a mini vacation. a product or service out of necessity, but the value of the brand or the purchasing experience creates a relationship with the brand and keeps the customer wanting to come back. Subsequently, good marketing Personal Care creates an exchange relationship where information is provided about products at a reasonable price and an easy purchase process and consumers perceive their needs and values are met. Further, modern There are numerous options for shampoo in retail stores. At the very least function, shampoo is used to analytical marketing can take large amounts of data regarding individual need purchases and develop clean hair. However, brands such as Suave, owned by Unilever, offer shampoo for protecting hair color, tiered levels of customer differentiation. For instance, Reinantz and Wiegand (2019) observed increasing creating sleek and shiny hair, or repairing damaged hair with low toxicity ingredients, all at a lower price consumer data mined from online browsing and purchases allows businesses to tailor product prices to than competitors. Consumers may be categorized by behavior, such as wanting shiny hair. Additionally, consumers' willingness to pay. Additionally, price sensitive consumers will put in additional effort to price-conscious consumers are categorized as seeking a quality product at a discounted price. receive a bargain or give up personal data in exchange for cost savings (Reinaitz & Wiegand, 2019). Hotels Examples of Meeting Individual Needs The Hilton chain of hotels has created a reputation for luxury and fine amenities. Further, the Hilton Meeting individual needs should be an organizational priority, along with creating an exchange Honors program provides exclusive member discounts and reservation flexibility. There is even an option concluding with consumer purchase satisfaction. There are products which have a utility as well as satisfy to apply for the Hilton credit card. Recently, the Hilton brand has branched out to welcome niche the consumer's self-perception. A product which amazes me with the abundance of options is breakfast customers, such as business travelers, and customers wanting to spend extra on the complete vacation cereal. In the grocery store, there can be an entire aisle dedicated to cereal, such as options appealing to experience at a 'Grand Vacations Club.' Hilton customers can be categorized by income or education. For children or cereal packed with grains and fiber for health-conscious consumers. Some cereals even instance, higher income customers may want to pay higher rates at the Grand Vacation Club, or college- profess to lower cholesterol. Personally, I think the aisle would not be filled with cereal competitors if it is educated customers may need to utilize the hotel for travel purposes. not a profitable industry. Recently, during the COVID-19 pandemic, there was an overwhelming need for face masks. Some masks, such as OSHA N-95, filtered out more particulates than a thin cotton or fabric The Design of Work Personal Perspective mask. Particularly, consumers in a high-risk health category required a stronger filtered mask to avoid The desire to work is ingrained in human DNA, which is placed there by the Creator. Humans have the respiratory issues, which often came with a higher price tag. In my mind, there is no doubt the producers internal drive to create, innovate, and build. Conversely, to have a fully meaningful life it must be of OSHA N-95's and other masks made a profit in the last two years. Consequently, in the same COVID- balanced with rest. Resting allows time for reflection, rejuvenation, and reconnection with loved ones and 19 mindset, the producers of disinfectant wipes met an important need for consumer health and hygienic friends. For instance, in Mark 6:31 (NRSV) Jesus influences the disciples by saying "Come away to a practices. The desire to purchase wipes extended across many demographics and market segments as deserted place all by yourselves and rest a while." There must be a balance of work and rest to experience people across the globe searched through numerous stores to find one treasured container of Lysol wipes. the fullness of God's creation. Likewise, Hilton hotels offers variations of hotels, such as Grand Vacation or whichever brand they could find. I remember the shelf for disinfectant wipes was very empty in stores Clubs, or hotels for traveling businesspersons. Some hotels are retreats with luxury amenities and some for many months, and only limited purchases were allowed when it returned to shelves. As negative as it are crisp and professional places to conduct work. Hilton hotels offers establishments and amenities for seems, the pandemic was a profitable time for certain industries related to individual health and wellness. whatever phase of life an individual may be in, whether it is a time to reflect on the goodness of God or Customer Categorization based on Needs innovate to achieve professional success. Automotive Kia is a South Korean automobile manufacturer which has undergone a brand makeover of sorts in recent years. Previously, Kia automobiles were marketed as affordable to the common consumerStep by Step Solution
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