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ts > Packback Assignments > Packback Week 3 back Week 3 ~ Which adoption group do you fall in and why? The five adoption groups are as follows: 1. Innovators - Innovators tend to keep up with the newest trend, app, or latest technology. You don't wait until a new product has reviews, instead you take risks despite the chance of failure. Innovators are usually the first to buy new products - regardless of their need for it. 2. Early adopters - Those that are early adopters tend to purchase new products when they recognize that there is a need for change or improvement. Early adopters are still risk takers. 3. Early mainstream - Those in this category welcome new products into their lives earlier than the average person, but still later than innovators and early adopters. They need reviews and evidence of success before purchasing 4. Late mainstream - People who fall into this category tend to adopt new products or technology due to peer pressure from everyone else. They tend to be skeptical of change. 5. Lagging adopters - Those in this category tend to stick to the technology they already own. As stated in this article, lagging adopters are those that "refuse to get a smart phone because your flip-phone works just fine, or don't want an