Answer Questions Regarding Shoe Market:

Generally speaking, does it appear that heavy internet users are more or less likely than the average U.S. adult to have bought these shoe brands in the last 12 months?

If you were going to run a series of advertisements for your company targeting younger adult women, which brand would you recommend to feature on the advertisement? Which shoe brand would you be disinclined to feature? Why?

Lately, management for your company has worried that its positioning has completely overlooked serving the wants of older consumers (older than 45 years old). If your company decides to market toward older U.S. adults, which of the brands should your company be more conscientious about featuring?