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Answer the below questions for this case study Case study link - kindly go through it and answer https://jmp.sh/hMPK4bF What is Circustrix's current business-level strategy?

Answer the below questions for this case study

Case study link - kindly go through it and answer

https://jmp.sh/hMPK4bF

  1. What is Circustrix's current business-level strategy? Provide support for your answer.
  2. What criteria did the Circustrix use to decide on the countries in which to expand when they originally expanded outside of the US? Which variable was most important in their decision ranking?
  3. What alternatives are available to Circustrix? Use a decision matrix to evaluate your options. What would you recommend? Fully explain the criteria and ranking you have selected for your matrix.

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