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Answer the case questions regarding the moral situation in marketing, provide reasons that support your decision. Melanie heard that her competitor had a new product
Answer the case questions regarding the moral situation in marketing, provide reasons that support your decision.
Melanie heard that her competitor had a new product feature that would make a big difference in sales. Competitors will demonstrate this feature in private dealer meetings at the annual trade show. Melanie can easily send scouts to this meeting to learn about new features. What will Melanie do?
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