Answer the following guide, from the advertisement shown

Find Questions in the Guide:

CAMPAIGN CREATIVE BRIEF

Campaign Name	[Campaign Name]
Campaign Timeline	MM/DD/YYYY - MM/DD/YYYY

Creative Overview

What problem are we solving? How?

Why are we solving this problem? What's the benefit?

How does this problem align with our product/service?

Strategy & Scope

What is the selling idea?

What is the message strategy?

What advertising elements will you use?

What are the deliverables for this campaign?

(e.g., how many social media posts will you deliver, advertising designs, what ads you will create etc)

Do we anticipate any internal/external factors compromising the completion of the above deliverables? If so, how? Why?

Note: It's important to be a specific as possible here to help stakeholders provide accurate estimates for completing each deliverable.

Target Audience

Who are we trying to reach with this campaign?

Primary Audience:

Secondary Audience:

Tone of Voice

What are your brand values? How can you use those to shape the tone of this campaign?

What is the call to action for this campaign? What do you want your audience to take away from this campaign? What do you want them to feel?

Campaign Concept Statement

Why does your audience need the solution or idea your campaign is selling? What are the benefits?

What can you say that will make your audience believe in your message? What proof can you offer to build trust and validate your message?

Note: Your campaign concept serves as the unified theme - or red thread - for your campaign as a whole. This concept should be used to inform the look, feel, and message attached to all of the deliverables you are creating.

Campaign Inspiration

Use this space to drop in both links and images that effectively demonstrate campaign elements you admire.