Answer the following in context of the Chese Sapphirecase z $3=9$ pointo$).$

$($a$)$ Who is the target market for Chase Sapphire sub$-$brand and what is the brand's value propositiont

The target market for Chase Sapphire sub$-$brand is high$-$end consumers. These consumers value lurwity and convenience in their banking experiences.

$($b$.)$ What are some major functional and psychological benefits that customers in the target market for the Chase Sapphire Reserve product were looking for? Discuss how Chase could potentially meet the psychological needs of the customers.

$($c$)$ Civen the farget market for the Chase Sapphite Reserve card product and on basis of competition information in exhibit $7,$ how can the product be difterentiated for the products target market?