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Answer the following in short essay form: In 1998, Daimler-Benz and Chrysler, two auto companies, merged with great fanfare. Ten years later, terming the merger

Answer the following in short essay form:

In 1998, Daimler-Benz and Chrysler, two auto companies, merged with great fanfare. Ten years later, terming the merger as a mistake, Daimler-Benz bailed out. Why did this diversification into a related business by Daimler-Benz not work out? Looking back, what should have been done differently?

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