Answer the following question: 

Given low brand awareness levels, what was the right balance between building a global brand identity and leveraging differences through brand customization across local markets? 

Did different market contexts preclude a global brand identity and marketing strategy? 

How could La Roche-Posay best compete in markets and in distribution channels where dermatological prescription and pharmacist-assisted sales were not possible or scarce?

Case Study: Growing L'Oral's Active Cosmetics Brand https://www.hbs.edu/faculty/Pages/item.aspx?num=56880