Answer the following questions.

1.Provide a brief outline of 'Marketing Management' and the five steps involvedin the process.

2.Explain the 'Marketing Mix' and outline the four P's.

3.List at least five internal communication channels an organisation could useto communicate its strategic marketing goals.

Answer the following questions.

1.Explain the term "Gap Analysis".

2.Part of a SWOT analysis focusses on the opportunities and threats of any market trends may have on

the organisation. Provide and outline two examples.

3.What are KPI's and how are they used to measure performance in marketing

Answer the following questions.

1.What is the purpose of strategic planning?

2.How does marketing play a key role in the company's strategic planning?

3.What is marketing planning process?