Question
answer the following questions 1) The two major types of product advertising are: A-Institutional and advocacy B-Pioneer and competitive C-Competitive and comparative D-Advocacy and competitive
answer the following questions
1) The two major types of product advertising are:
A-Institutional and advocacy
B-Pioneer and competitive
C-Competitive and comparative
D-Advocacy and competitive
E-Informative and comparative
2)In Media terms the running of an advertisement on the super bowl once would create a great amount of
A-Income
B-Frequency
C-Exposure
D- Reach
E-All of the above
3) The reason personal selling is the most effective promotion is because a personal seller
A-Is liked, as are all personal sellers
B-Knows your address
C-Can instantly adjust the message to your wants and needs
D-Always overcomes objections
4)BP has for over a decade run ____ advertising because of the massive oil platform explosion and leak that occurred the ____ of Mexico
A-Reminder and gulf
B- Institutional and country
C- Cooperative and sea
D- Advocacy and Gulf
E-Institutional and gulf
5) A small advertising agency that specializes in one of the nine steps in developing an advertising campaign, such as media using or creating the advertising message, is known as a _________ advertising agency
A-Boutique
B-Institutional
C-Follow-up
D-Buyers
E-Bounty
6) Recently a college experienced an event on Sunday night (Fighting, unruliness, etc) which generated negative news stories in the local paper. Which promotion element would this be?
A-Publicity
B-Negative publicity
C-Advertising
D-Public relations
E-Sales-promorions
7)In media terms the running of an advertising on the super owl once would create a great amount of _____
A-Income
B-Frequency
C-Advertising
D-Public relations
E-All of the above
8)In media terms the placing of a billboard next to a highway used primarily by commuters in and out of a city would create great amount of ______
A-Income
B-Frequency
C-Exposure
D-Reach
E-All of the above
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