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Answer the following questions: 1. What is meant by targeting and what are the steps in deciding on a target market for a product? 2.
Answer the following questions: 1. What is meant by targeting and what are the steps in deciding on a target market for a product? 2. How do marketers select an appropriate target market? 3. What is positioning, and what are the four elements of an effective positioning statement? 4. Give an example of a situation in which a company might consider repositioning a product or brand.
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